List of Capabilities

Crisis management.

The Crisis Shop helps clients prepare for an impending reputational crisis or in

the middle of a crisis. We provide strategic counsel for managing and protecting

your reputation. We also help clients with narrative development, messaging, and

engagement plans

Development of crisis communication plans.

We create crisis communication plans for organizations, including clearly defined

processes, systems, and roles and responsibilities. Our plans reflect a blend of

years of experience in managing crises, with the latest tools and technology.

Additionally, we design our plans to be usable in a crisis, and not just sit on the

shelves.

Developing and leading crisis simulations.

We design and execute crisis simulations that reflect real-world challenges and test the

proposed process, roles, and responsibilities, etc. We utilize the latest simulation

software to ensure that our simulations are engaging and reflect the way crises unfold

today.

Proactive reputational issues management identification/ plans.

We have devised a simple but potent methodology to assess reputation issues

for companies. It involves a few key phases that work seamlessly to provide a

diagnostic of the reputation risks facing your company quickly and cost-

effectively. These phases involve analysis of media, government activity, NGO

activity, consumer sentiment, and investors.

Issues monitoring.

We provide comprehensive issue monitoring for companies. This includes

monitoring media, NGOs, consumers, government, etc. We analyze the data to

ensure that we are providing insights and intelligence. Monitoring ranges from

daily to as needed in the middle of a crisis.

Stakeholder identification and engagement plans.

The Crisis Shop helps companies map out their most important audiences. We

identify the most effective channels to reach those audiences, AND the

messaging that will move them.

Corporate narrative development.

We develop narratives for your organization that tell the story of who your

organization is. Not just what products or services you sell, but who the people

are and the values of your company. We shape the narrative of what you are

famous for. And we weave that narrative through your communications, to ensure

you stay laser focused on the most important messaging.

Developing programs and plans to put deposits in the corporate reputation bank.

Effective reputation management is about more than just words. The Crisis Shop

identifies programs, processes, and standards companies can implement to

ensure there is substance behind the words.

Media relations.

We conduct media outreach for clients. Sometimes it is crisis-related, but often

times it is focused on shaping an organization’s reputation. We have

relationships with journalists from the biggest media outlets, down to trade

media. And our relationships cross traditional and modern media outlets. More

importantly, we know how to pitch your story in the most compelling way.